Businesses should definitely customize promotional items if they want to increase sales and develop brand recognition. It’s a budget-friendly marketing tool that has proven itself time and time again. Many things might have changed in our shift from traditional to modern forms of marketing, but promotional products still hold a special place in well-thought-out marketing plans. Although this tactic is not without its faults.
Using promotional items to increase leads and stand out without a thorough plan is not a sound strategy. Some companies make the big mistake of giving away promotional items without any form of customization. Or, their products are too generic to catch the attention of their customers. While it may be your goal to distinguish yourselves from the competition, you’ll end up awash in a sea of uninspired marketing plans. So what do you do? Well, you have to make sure people don’t forget you by customizing your promotional items.
How Can I Customize Promotional Items?
There are a lot of ways to customize promotional items. The question is more on how you should do it. Different types of promotional items can be customized in various ways, depending on what you want. Let’s take three of the most common promotional items and find out how they can be customized.
Generic T-Shirts
T-Shirts or apparel, in general, have been and is still considered one of the most popular promotional items that many businesses across the world use. People wear some form of clothing daily, and not only are you giving your customers free and unique apparel, but you also get free word-of-mouth advertisements when your customers wear them. Customize your T-shirts in a variety of ways. Logos and art can be placed on a piece of clothing through heat transfer, silk-screen printing, or embroidery. You can even go down the guerrilla advertising route and tie-dye your promotional T-shirts with your brand colours. Just make sure you don’t forget your company name or logo. There’s no point in investing money on customization if people can’t even recognize which company it’s from. Customize your T-shirts in a variety of ways.
Coffee Mugs
Another safe and practical promotional item that you can customize is coffee mugs. Aside from allowing you to put your logo, catchphrase, or art on the mug itself, you can easily customize the size and design of the mug you are going to give away. Some promotional item makers, such as Unique MCPI, even have colour-changing mugs that are sure to wow customers of all ages. This mug, in particular changes colour based on the temperature of your beverage. Another fun way to customize your mugs is by using dishwasher-safe paint. Paint on different designs to ensure unique mugs that’ll promote your company and your company’s creativity. Using stencils is a good way to promote consistency if you have one design in mind.
Reusable Tote Bags
Stay by your customer’s side at all times by giving them a promotional item that they can use daily, such as this tote bag. A vintage cotton tote bag is undoubtedly a favourite, thanks to its practicality. You can customize a tote bag’s colour to fit your brand’s marketing colours, and you can even imprint your brand or catchphrase upfront for everybody to see. If you want to go the extra mile, include several smaller promotional items inside the tote bag and watch as your customers all smile in surprise and disbelief. It’s a good way to promote your company’s social responsibility by reminding customers to be more eco-friendly. You can decorate your tote bag with any methods you can use on a t-shirt. This includes tie-dye, paint, and embroidery.
Customize Your Promotional Items Today
If you’re already spending money on giving away promotional items to consumers, spending a few extra bucks to customize them is a winning idea. Different promotional gifts can present different messages, so choose wisely depending on your business. If you are looking for customizable promotional items in Ontario, Canada, then Unique MCPI is your best bet. They offer a wide variety of unique menu covers and other promotional items that you can customize to your heart’s content. Their products range from kitchen accessories like menus and aprons to tradeshow accessories such as tents and floor displays. Contact them today and ask them how they can help you stay ahead of the competition with customized promotional items.
