A business can only grow if customers remember the name and come to associate that name with a brand. Whether your needs are for a trade show, a home business, or general corporate branding, the best way to get your name out there is to create a custom product. So what is a custom product? A custom product is a promotional item or functional object that is produced according to the designer’s needs and wants (size, style, cost, colour, etc) by an artisan or craftsperson. The item is highly individualized and is intended to be not just a pleasing and useful object, but also to remind the user of the company associated with the image on the item.
Unique custom products are an excellent marketing tool – a consistent visual message is a powerful way to show potential customers and clients how unique your company is, and encourage them to remember you. It is also a way to show your clients and customers that you care about them.
So what is a custom product that Unique MCPI is able to provide? Depending on your needs, a custom product from Unique MCPI (Unique Menu Covers and Other Promotional Items) could be:
- Menu covers
- Promotional items (table-top and floor displays, business card magnets, branded stickers, clips, and water bottles, etc)
- Customizable products (T-shirts, pens, magnets, coasters, tents, hats, bags, etc)
- Unique merchandise (bottle openers, bookmarks, mugs, measuring spoons, etc)
Unique MCPI uses quality products and printing for all our custom products. Our reliable and skilled team loves to create products that help you stand head and shoulders above the crowd. A custom product is an effective way for your company to stand out amongst the competition.
The idea is to grow your brand and base, so it is important to have products that not only look good, but also function well and last for a long time. The item that the client wears or uses is their reminder of your company, so they will associate the quality of that product with your business.
The products must also have a consistent visual message: include your company logo and slogan. If the client or customer remembers your company, they are more likely to be a repeat customer or recommend the company to others. This will lead to increased sales and profit margins, improved recognition (in person and online) and more customer loyalty.
With the current COVID-19 Pandemic, an online presence and utilizing custom products is more important than ever in order to maintain a business’s brand while practicing safe social distancing. Customized products can remind a customer or client that you are thinking about them, and is a good way to stay connected even if business cannot be conducted in person.
Our design process is efficient, simple and easy – branding products doesn’t have to be hard or boring! Our online process makes it easy to design and order from the comfort of your own home. Just as we are committed to quality, we also wish to provide our services in the safest and most convenient way during these unprecedented times.
If you’ve ever wondered “what is a custom product?”, then hopefully this post was helpful to you as a business owner or marketer. Now it’s time to get designing! Browse our products today or contact us to learn more.
