Everyone has or will receive a promotional product from some business at one point or another. Brands and companies are constantly buying a variety of promotional items to give away to their prospective clients, loyal customers, employees and whomever else. Giving away promotional items is an age-old strategy that works quite well in building brand recognition, and brand equity, as well as spreading word of mouth and increase conversion rates.
However, using promotional products is not without its intricacies. You don’t just throw away thousands of dollars on a promotional campaign without meticulously planning it out first. Choosing the right product itself can be tricky because if you choose the wrong product, you’ll be leaving your customers confused about your brand and company. Here are some factors to consider before you pick out your promotional item.
Choosing The Right Promotional Product For Your Business
Relevancy
The first thing you need to consider is whether or not the promotional product is relevant to your business and target market. Sure, there are general promotional items that transcend this, like pens, or Billboard Magnets. However, if you’re looking for something more unique to your business, you need to think about whether or not your customers will use the product and how it ties in with your brand. For example, if your company sells coffee, giving away a bottle opener is completely irrelevant and doesn’t make any sense for your brand whatsoever. In this scenario, a coffee mug would be a much more suitable gift. If the product isn’t relevant enough, your promotional item will probably end up in the trash or lost and forgotten.
Message
Next, consider the message you want to send to your customers. Of course, it’s important to have your logo, and business name, but promotional items are more than just calling cards. They’re a great way to get whatever message you want across as well. For example, if you’re a business that wants to promote an eco-friendly lifestyle, this Vintage Tote Bag is a good way to ensure that message in the eyes of your customers. The promotional item can also give your customers a sense of your work culture as well as promote your campaign. Different items can give off different messages, so think about the message carefully. The better you promote the message the more customers will resonate with your company.
Variety
Why settle with the same old magnets, pens or mugs? Try to be a bit more creative with your promotions. If you see that the competition is already giving away the typical items, think outside the box. For example, if your business is in the outdoor/camping niche, you will have multiple brands giving away staple promotional items like water bottles or matches. Take a risk and give away one of these 12-can Duffel Cooler that will surely be a hit for that specific demographic. It’s new, it’s innovative, and it’s not something people get every day. Plus, it’s extremely useful for your target market. The usefulness itself will ensure that your customers bring the duffel cooler with them on their next camping trip. This will give your company or brand more exposure.
Budget
Another thing you need to consider is your budget. While it is not surprising to know that pricier promotional items work better in getting attention in some situations, they can also eat into your budget quite fast. Try to find a balance between price and distribution as much as possible. Stick to a small variety of products. You don’t need to offer a single product in 12 different colours, with 5 different messages in 20 different designs. Choose only a few colours that match your brand, have 1 message and design so that it is clear and relevant.
Shop at Unique MCPI For Your Promotional Product Needs
If you are looking for promotional items you can use for your marketing campaigns, look no further than Unique Menu Covers & Promotional Items. Unique MCPI provides menu covers and other promotional items such as apparel, drinkware, office supplies and more for businesses and organizations all throughout Canada. All of our products are made with quality in mind but without the dizzying price tag. They also offer free customization to certain items, through embroidery and laser printing technology. Shipping is free for all orders over $100. Contact us today and ask us how we can help you promote your company.
